"We’re encouraging people to use their imaginations to compose contemporary carols that will reflect the lives we live now as well as the Nativity itself," he said. "Popular carols like Silent Night and O Come All Ye Faithful are timeless, but every tradition needs a reboot from time to time. We think this competition will achieve that for carolling.”

Francis Goodwin, Chairman of ChurchAds.net said: "We're really pleased to be teaming up with Ecclesiastical on this initiative. The idea is right in line with our strategic approach which reminds people that Christmas starts with Christ. Carols are a great and memorable way of communicating the Christmas message with popular appeal."

Ecclesiastical’s survey also found that Britons believe there has been a decline in the number of door-to-door carol singers. Two-thirds of those questioned said there are fewer singers today than 10 years ago.

Asked whether or not they wanted to see the tradition of carolling continue in this country, 41% said they did while 22% wanted it to end. 32% had no opinion either way.

Should carol singers call, most people (29%) thought they should sing just one carol and in return be given a donation of 51p-£1 (22%). Two carols were also quite popular with respondents (22%), but not more. However almost a third (30%) said they would not give any donation at all.

This Christmas, only 2% of Britons are planning to go door-to-door carol singing although of those who are not, 17% said they would take part in some other type of carol singing event such as a church service or concert.

The traditional of singing carols in the street in return for a donation is thought to go back to the Middle Ages when beggars performed in return for food or money.

The Christmas Factor competition

Ecclesiastical Insurance, in conjunction with ChurchAds.net, has launched a national competition to compose a new carol in the Christian tradition around the theme of the Nativity. Called The Christmas Factor, the competition is open to anyone.

The carol can be in any musical style but should not be longer than four minutes in duration.

The winner will be announced in December and in addition to receiving a £1,000 prize, will have his or her carol performed on their doorstep by the largest doorstep carol singing event of all-time.

The competition begins on 5 October. Entries (lyrics and melody) can be made via ChurchAd.net’s website.

For full details go to www.ecclesiastical.com/christmasfactor