Mission without Borders supporters are giving up their loose change this Lent to provide chickens for deprived families in Eastern Europe.
Every £40 raised will provide a family with a batch of 10 chickens which can then be used to keep a family alive and help them out of poverty.
Viorel Bulmaga received chickens for his family of three children in Moldova, one of Europe's poorest countries, where one in four people live on less than 80p a day.
Before receiving the chickens, the family did not have enough food to eat. Now their diet has greatly improved and they are able to sell extra eggs.
"Being a family with three children, we couldn't make ends meet," he said.
"The chickens are helping us become self-sufficient. We now have fresh eggs in the home and also meat."
MWB's UK Director, David Hardisty explains, "The Bulmaga family is just one of thousands across Eastern Europe whom we support. Most are so deep in poverty that they struggle to grow enough food for themselves.
"We provide families with training to breed chickens, then we supply the chickens, and follow-up with regular mentoring and support.
"MWB's Loose Change Chicken Challenge is a simple, fun way for us all to provide a family with a batch of chickens, essential food and a route to self-sufficiency."