The book has been nominated by leading advisors to the Government as one which could changes hearts and minds in the UK on some of the drivers behind trafficking for sexual exploitation in Britain today.

Baroness Neuberger the Prime Minister's adviser on the voluntary sector has called the book, 'a really important contribution, which should influence debate and get the voluntary sector - and the statutory agencies really sitting up and taking notice.

"Women and children should never be sold for their flesh. Yet we know that an estimated 4,000 women are sold in this way every year in the UK," said Dr Pemberton. "Every time a trafficked woman is purchased for half an hour of pay-as-you-go sex, she is raped and abused which is not acceptable in 21st century Britain."

The Love's Not for Sale tour aims to outline the facts surrounding the sex trade in Britain today and what Christians can do to change the situation.

Many churches have already caught the vision of CHASTE, but Dr Pemberton challenged more Christians to learn from William Wilberforce who was instrumental in the abolition of the slave trade.

"The example of Newton's challenge to Wilberforce and the parliamentarians of his day are part of our connection with the bicentenary reminders of the power of prayer, protest, practical support for survivors and parliamentary legislation which is required today," she said.

"Many people in Britain benefit from the trade in flesh which is part of trafficking for sexual enslavement. Clients who use, traffickers who transport, pimps who pimp out the women for financial gain, and advertisers who place these women's lives for sale through their marketing networks," said Dr Pemberton.

"We are saying 'enough is enough' - love never was for sale and never should be. 'Love's not for sale' is a rallying cry and part of the wider Not for sale UK movement. The tour is taking place to raise awareness yes, but also to bring about change."

Dr Pemberton said a cultural shift was necessary to bring about tougher laws to prevent the sale of flesh in the UK and for public agencies to have the budgets needed to provide safety and long-term rehabilitation for women caught up in the trade.

"This tour is part of bringing that cultural shift about,' Dr Pemberton stated.

Love's Not for Sale Tour dates:
Birmingham 14th November
Cambridge 15th November
Leeds 16th November
Edinburgh 21st November