A group of humanists announced this week plans to plaster over 200 buses in Washington DC with ads bearing its "godless holiday" message.
Ads proclaiming, "Why believe in a god? Just be good for goodness' sake", will appear on the outside and inside of DC Metro buses starting next Tuesday and will run throughout December. Newspaper versions of the ads ran in The New York Times and The Washington Post this week.
The advertising campaign is part of an effort by the American Humanist Association to reach out to like-minded individuals around the nation's capital and elsewhere who might be interested in humanism. The atheist group espouses the belief that people can live a moral life apart from a belief in a god or the afterlife.
"Humanists have always understood that you don't need a god to be good," said AHA executive director Roy Speckhardt. "So that's the point we're making with this advertising campaign. Morality doesn't come from religion. It's a set of values embraced by individuals and society based on empathy, fairness, and experience."
One version of the ad features a black Santa shrugging under red and green-coloured text with snowflakes appearing in the background. Posters of the ad will be mounted on the side of DC Metro buses, between the taillights, and behind the driver's seat.
Fred Edwords, spokesman for the humanist group, said the campaign seeks to connect with "non-theists who feel a little alone during the holidays because of its association with traditional religion", according to Fox News.
The move by the American humanists comes one month after the British Humanist Association said it will run ads declaring "There's probably no God. Now stop worrying and enjoy your life" on London buses in January.
British author Richard Dawkins, an activist for a more outspoken and aggressive brand of atheism, which some refer to as "militant atheism", has offered to part fund the London ads.
Whilst the Methodist Church in the UK believes the "no God" ads will have the opposite effect from the one intended and stir an interest in God, Christians in America are not amused at AHA's "godless holiday campaign".
