AMD has officially marked down the retail prices of their RX 460 and RX 470 video graphics cards. This was several days after NVIDIA unveiled their GeForce GTX 1050 series cards that are less than $150.

According to PC World, the RX 460 will now have a starting e-tail price of $100, while the RX 470's online price starts at $170, and they will include holiday freebies. However, the company has not yet clarified the details behind the so-called gifts.

On Newegg, the RX 460 models coming from Sapphire, XFX, and Powercolor have $99 price tags, but shipping is at buyers expense. With the RX 470, only two models from XFX and Gigabyte reflects the price reduction implemented by AMD.

The RX 470 is still relatively priced higher compared to the $139 GTX 1050 Ti, and this is due to the fact that the AMD card is still more powerful than the NVIDIA product. The RX 470 contains 2048 stream processors compared to the GTX 1050 Ti's 768 CUDA cores. Both cards contain 4 GB of VRAM, but they also have a different bus interface width, 256-bit and 128-bit respectively.

It should also be noted that the RX 470 never became available with the company's suggested retail price. The card is overlapping in terms of price with a higher model, the RX 480, which made games and PC enthusiast opt for the higher model.

WCCFTEch mentioned that the PR statement issued by AMD for the RX 470 include, "Delivers up to ~30% better performance than competitively positioned cards," and "Offers enthusiast-class features at a mainstream price such as acoustic control, a 256-bit bus and up to 8GB of memory."

For the RX 460, the materials said, "Optimized for eSports titles and great 1080p gaming and future-proof with a 4GB option, the RX 460 provides up to 30% better performance than competitively positioned cards," and "With an ultra-quiet and sub-75W power footprint, the Radeon RX 460 offers leading performance/watt in its class."

TechPowerUp happens to have the marketing materials from AMD.