Abercrombie & Fitch: homeless receive A&F clothing in Greg Karber's effort to 'rebrand' controversial brand [VIDEO]
Fashion brand Abercrombrie & Fitch CEO Mike Jeffries recently stirred controversy after refusing to sell larger sized clothing, saying he wants to keep his brand exclusive to "cool kids."
Los Angeles filmmaker Greg Karber decided to give the brand a "brand adjustment" by giving out its clothes to the homeless.
Karber posted a video titled "Abercrombie & Fitch Gets a Brand Readjustment #FitchTheHomeless", Karber says he plans to turn the brand into the "the world's number one brand for homeless apparel" and plans to hand out A&F clothing to homeless people.
The video encourages people to donate their old A&F clothes to local homeless shelters and promote the new A&F brand adjustment.
Viewers gave mixed reactions to the video.
One viewer commented: "I understand the overall gesture here but I couldn't help but feel kind of wrong watching this. :/"
EmpEli wrote: "He's still using homeless people as part of his statement/agenda. An agenda that is supposed to comment on 'douchebags'. Instead of just giving giving homeless people support or assistance he is using them as walking advertisements to change the brand image. By only giving them AF clothing he is forcing them to wear it. I don't think forcing AF clothing unto anyone is ethical. I even feel bad when douchebags wear it."
An explosion rocked the Chelsea neighborhood of Manhattan on Saturday night, injuring at least 29 people, authorities said, adding that they are investigating the blast as a criminal act not immediately linked to any terror organization.
Olympic runner Allyson Felix credits her faith for her success as an athlete.
- Why I Left Church And Why I'm Going Back Again
- Out Of The Darkness: How God Transformed A Violent Criminal
- The Church And Argentina's Dirty War: Why The Vatican Needs To Open Its Files
- Sikh Woman Converts To Christianity After Praying To Jesus
- 3 Things Jesus' Death Teaches Us About Humanity
- I Was Kicked Out Of Turkey For Being A Christian
- Children Fleeing ISIS In Mosul Find Sanctuary
- Rick Warren: How To Respond When Someone Hurts You
- Why Practising Christian Mindfulness Doesn't Mean Turning Buddhist
- Vatican To Host Concert For The Poor And Homeless
- Jesus' 'Burial Slab' Uncovered For First Time In Centuries
- Christian Woman Captured By Boko Haram Tells Of Healing And Joy
- Christian Students Miraculously Saved From ISIS Terrorist Suicide Bombers: 'The Lord Blinded Their Eyes'
- Ancient Papyrus Discovered In Israel Reveals Mystery Of King's Maidservant
- Christians And Muslims Join Forces In Pakistan To Save Nine-Year-Old Boy From Blasphemy Charge